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Targeting expats online at Christmas
Targeting expats at Christmas time can be tricky, here two British retailers have shared their tactics with us. Companies who are targeting an international, expatriate market this Christmas will be...
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Targeting expats without advertising
The City Hospital caters to Western expats in Dubai. In a community where topics such as self breast exams are taboo, marketing healthcare to expat women can prove to be quite a challenge. Yet because...
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Using viral marketing to target expats
More than 8 million people watched Baumgartner’s descent to Earth. This is just the latest of Red Bull’s famous campaigns. Viral marketing offers many advantages to companies who have a clear...
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Online search used by 90% of homebuyers
Independent property agents need to be on top of SEO to beat off competition in search results. According to data from Google and the National Association of Realtors (NAR), housing searches on...
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‘Online marketing is the future for startups’
‘The situation in Spain has changed and it is difficult for them to look to the future and plan what to do.’ As unemployment levels in Spain are nearing 25% while Germany desperately needs to fill...
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Multilingual SEO to target expat websites
Multilingual SEO can drive new clients to your expat website. When establishing a website directed at expats, your target market won’t always be English speaking or even monolingual. In the current...
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Facebook vs. forums for expat marketers
Facebook vs. forums for expat marketers. Having thrown themselves into a new situation, expats are naturally on the lookout for information which can aid them in their foreign life. This demand helps...
View ArticleGoogle takes another step towards better measurement
Working out the effectiveness of marketing activity is a tough challenge. The increase in the number of devices a user might have over the last few years has made this even harder. In the past, a user...
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Are your marketing splits ‘bananas’?
A few decades ago, the massive majority of countries had a pretty limited amount of non-nationals resident. Out of those, many were long-term residents, so for the purposes of marketing were...
View ArticleCompelling content marketing for expats
Expats love the Internet and especially social media – it’s how they communicate with their loved ones at home, or connect with like-minded people who speak the same language and who face the same...
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